

WHAT MAKES DONALD TRUMP TICK?
Is his chaotic approach to influence instinct-driven, or is it a calculated strategy? And did the co-author of The Art of the Deal secure a second presidency because of his negotiation style, or in spite of it? To endure and flourish in the era of the 47th president, we need more than political commentary. We need a playbook—one that helps us see patterns and analyze for ourselves what’s going on, while empowering us to excel in our own negotiations.
In Negotiating with Trump, Peter D. Johnston applies the objective lens of a negotiation expert to decode President Trump’s tactics. Johnston exposes the mechanics of Trump’s leverage, digging into his personality profile, his mastery of our psychological tendencies, and the coalition building that drives his agenda.
From the boardroom and the international stage, to your living room, this is an entertaining examination of what works, what fails, and what we can learn from Trump’s extreme approaches to negotiation. Whether you are closing a business deal, negotiating conflicts at home, or navigating a polarized world, this book will force you to rethink what you know about power, persuasion, and the art of the deal.
Peter D. Johnston is a negotiator, advisor, mediator, teacher, and speaker whose expertise is sought worldwide.
Peter works with clients of all sizes on important and uniquely challenging negotiations or conflicts. He guides clients quietly behind the scenes on strategy and tactics, going to the negotiation table on their behalf whenever needed.
He has advised CEOs on critical transactions, high-profile entrepreneurs on selling their companies, political and military leaders facing national conflicts, as well as celebrities and athletes on their most vital relationships and contractual arrangements.
The early foundations for Peter’s distinct approaches to influence were formed by working closely with the founders of the Harvard Negotiation Project, the Program on Negotiation, and the Harvard Negotiation Roundtable. He is a Harvard MBA, former corporate and investment banker, and Managing Director of NAI—his negotiation advisory firm.
Peter's international bestseller, Negotiating with Giants, established him as a pioneer in negotiations involving major power imbalances, a field known as asymmetric negotiation. He’s also the author of the award-winning Weapons of Peace.
Dozens of news media have interviewed him about his work.
To learn more about Peter, visit www.PeterJohnston.com or www.nailimited.com.
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